Standard Media
Download the spec sheet
Unit Size Weight Format
Leaderboard 728x90 30k GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Wide Skyscraper 160x600 30k GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Large Rectangle 300x250 30k GIF, JPEG, Animated GIF, HTML, Flash Animation limited to 15 seconds, max 3 rotations.
Rich Media

All Rich Media creatives are subject to testing and brand approval. Sound is not permitted. Playtime should be no longer than 15 seconds for any creative, including video clips. The entire

Unit Requirements
DHTML
  • Max. 15 second play
  • Optional 30-second reminder
  • Must have a discernible close button in upper right corner
Expandable Banners
  • User Initiated
  • Page availability is limited
  • Must be retractable
  • Max expansion:
  • 728x90 – 728x490
  • 120x600 – 560x600
  • 336x280 - 336x480
  • 300x250 – 500x300
Streaming Video Banners
  • Max 15 second play
  • Page availability is limited
Video Pre/Post Roll
Video Format
  • FLV format only
    Codec On2 VP6
  • Dimensions: 400x300 Scalable
  • Bit Rate: 360Kbps
  • Frame Rate: 29.97 or 24
  • Aspect Ratio: 16:9 or 4:3
Length 0:15
Tracking
  • Please iclude a click-through URL
  • 3rd party ad tags accepted
  • Video impression tracking: Use a 1x1 pixel/dot tracker
Accompanying Graphic
  • Visual size: 300x250
  • Formats: Flash, GIF (.gif), JPG (.jpg), HTML